Recent Changes

Making a Meme: Life in 10 Seconds
Introduction:
would memetically propogate.propagate. The following
Here's a brief video that gives a nice summary of the concept of memes as social/cultural phenomena, through the use of prevalent examples:
Jtoeman. "What's a Meme." YouTube. 10 November 2010. Web. 14 November 2010.

Therefore, in composing “Life in 10 Seconds” we decided to combine all of the aforementioned elements. The use of a repeated scream and its juxtaposition with commonly known images, which creates a play on socially accepted contexts, adds to the humour and annoyance factors of our meme. Collectively, these features also enhance the “shock and awe effect” of the meme, further supporting its universal acceptance.
Launch Strategy:
October 31. Aside
Aside from the
Conclusion and Findings:
In all, our meme met certain objectives that we had established, yet the limited timeframe prevented us from fully determining if our efforts are truly memetic. Ever since its release, there has been a steady progression of the viewing of the video on YouTube. On the first day (Nov. 4, 2010), there were 30 views. On the second day, the views had a 200% increase - a total of 90 views, while the third and fourth days indicated a sharp increase of over 100 views. Within the four days, we also noticed a high response rate in the form of wall/link comments on Facebook and a clear trend of redistribution from our friends, who reposted the YouTube link to other people. The same thing cannot be said about Twitter however, because the initial "tweet" failed to spread, despite having over 300 followers. In fact, there is no definitive way to determine how many people have viewed the link through "tweets" as opposed to YouTube's "view count". Perhaps, better utilization of Twitter is necessary.

{GPL-Meme.ppt}
CCT300 Points for PowerPoint
Final Product: Our Meme: Life in 10 Seconds (put video in)
into Memes:
What is a Meme?
1. a cultural item that is transmitted by repetition in a manner analogous to the biological transmission of genes.
-resdistibutable
-one specific variety of popular memes today = Internet meme
Memetic Qualities:
Research:
The Lip Dub (put in the video) – list underneath it what we learned from it:
- Repetition – not only within the video/image, but also in including elements (like the scream) that can be reappropriated by viewers (put images from Kanye West meme)
- Repetition also adds to the humour and annoyance factor e.g. Peanut Butter Jelly time (put in video)
Launch Strategy:
- “Life in 10 Seconds” was officially released on November 5th, 2010
YouTube:
- video uploaded on YouTube: broad use of tags related to pop culture, CCIT, memes, and Halloween (took advantage of a current event):
- Description to encourage commentary, participation and remanipulation:
“Lets make this a meme. Feel free to pass around the link to this video, make your own version, using the scream and adding in your own pictures, or share your comments/opinions. What do you think about the pop culture icons we celebrate in today's society? Are these veritable elements of pop culture or are our standards becoming lower and lower?”
- Tags: "jersey shore" snookie "justin bieber" biebs bieber barney eric scream psycho murder meme halloween funny entertainment "pop culture" "popular culture" spoof laughs television tv "bieber lover" "scream kid" crazy "crazy fan" joke music "short video" video critique "real world" social reality downfall society 2010 cct300 ccit "new artist" celebrity artists celebrities "new artists" communications "waste of time" waste time "halloween" "Halloween 2010" "fear" "halloween costumes" "halloween costumes 2010" "pranks" "halloween pranks" "halloween scare"
and Twitter:
Typical Strategy:
- posted on Facebook wall and “favourited”
- taking advantage of the course wiki and class’ collective knowledge about memes
(maybe include a screenshot of our walls with all the comments)
and Findings:
- Our meme project met many of our objectives, but the limited timeframe prevents us from determining whether it is truly memetic
- Our video has yet to go viral, but ever since its release, there has been a steady progression of the viewing of the video on YouTube:
- We incorporated elements from our research that we believed help make works memetic, but we learned about the aspect of chance and the great number of works competing for attention
- We see the true test of this video’s memetic quality in seeing if viewers will continue to spread the video on their own accord (without the influence of the creators)
Works Cited
"Brother Sharp." KnowYourMeme. 2010. Web. 22 Oct 2010. <http://knowyourmeme.com/memes/brother-sharp-犀利哥
Finniss, David. "Internet Dictionary: What is a Meme?" Suite101.com. 1 October 2010. Web. 14 November 2010.

Our meme was officially released on November 5, 2010. We uploaded the video on YouTube and incorporated word tags related to its aspects of popular culture, like "Justin Bieber," "Snooki" and "Barney," tags related to CCIT and memes, and also tags such as "Best Halloween Costumes 2010," "Halloween scare," and "Halloween pranks". In doing so, we incorporated as many relevant tags, covering as broad a range as possible, to ensure the greatest viewership. We also took advantage of a current affair (Halloween) and how videos about this particular holiday are often the most popular around October 31. Aside from the conventional modes for spreading memes, such as Facebook walls and individual "tweets," we incorporated slight changes within our strategy, in order to maximize the quality of our meme distribution. For instance, instead of just posting our meme's link to Facebook walls, we also sent individual announcements via messages in Facebook. This strategy creates a sense of exclusivity and maximizes the chance of our meme actually being viewed, rather than passively browsed through. Also, considering that our Twitter account only has a cumulative sum of 90 followers, we contacted student associations with extensive Twitter followers (over 300) and "tweeted" our meme through them. With this strategy, we improved the quality of our distribution process in two ways: one, more people received "tweets" with our meme on it; and two, our meme was put in the hands of people who are actually strong Twitter users, increasing the chance even further of our meme going viral. We also made our meme available to an audience familiar with the features that aid in spreading memes, hoping to harness this knowledge, by making our video accessible to our fellow classmates by posting it on our course wiki.
Conclusion and Findings:
of over 200100 views. Within
What we can learn from this is that a continuous distribution of a meme is necessary for it to spread extensively. The rise of the "view count" of our meme can be attributed to the persistence of our wall posts and constant spamming in Facebook.
If we devoted more time in spreading the meme, perhaps its "view count" would increase in accordance with the steady progression we experienced during the initial days of its launch. Though leaving the distribution process to our friends created a slight rise in views, it was insufficient with regards to fully establishing a memetic video. For us, the main component of a meme is a continuous distribution without the creator's influence. With all this in mind, time is essential for a meme to go viral and a more strategic implementation of incentives offered to views could have been beneficial.

CCT300 Points for PowerPoint
video in)
First Step: Inquiry into Memes:
What is a Meme?
-malleable
-resdistibutable
Internet meme
The Production of Our Meme and its Memetic Qualities:
Research:
- Repetition also adds to the humour and annoyance factor e.g. Peanut Butter Jelly time (put in video)
Launch Strategy:
5th, 2010
YouTube:
- video uploaded on YouTube: broad use of tags related to pop culture, CCIT, memes, and Halloween (took advantage of a current event):
- Description to encourage commentary, participation and remanipulation:
and lower?”
- Tags: "jersey shore" snookie "justin bieber" biebs bieber barney eric scream psycho murder meme halloween funny entertainment "pop culture" "popular culture" spoof laughs television tv "bieber lover" "scream kid" crazy "crazy fan" joke music "short video" video critique "real world" social reality downfall society 2010 cct300 ccit "new artist" celebrity artists celebrities "new artists" communications "waste of time" waste time "halloween" "Halloween 2010" "fear" "halloween costumes" "halloween costumes 2010" "pranks" "halloween pranks" "halloween scare"
Facebook and Twitter:
(maybe include a screenshot of our walls with all the comments)
Conclusion and Findings:
truly memetic
- Our video has yet to go viral, but ever since its release, there has been a steady progression of the viewing of the video on YouTube:
- First day (Nov. 4, 2010) = 30 views
Finniss, David. "Internet Dictionary: What is a Meme?" Suite101.com. 1 October 2010. Web. 14 November 2010.
"Lip Dub." KnowYourMeme. N.p., 2009. Web. 22 Oct 2010. <http://knowyourmeme.com/memes/lip-dub>.
2010. <//http://knowyourmeme.com/memes/lying-down-game//>.
Add citations for Kanye West, Peanut Butter Jelly Time etc…

CCT300 Points for PowerPoint
Final Product: Our Meme: Life in 10 Seconds (put video in)
First Step: Inquiry into Memes:
What is a Meme?
1. a cultural item that is transmitted by repetition in a manner analogous to the biological transmission of genes.
2. an idea or element of social behaviour passed on through generations in a culture, especially by imitation
- cultural phenomena
-entertaining
-malleable
-resdistibutable
-one specific variety of popular memes today = Internet meme
The Production of Our Meme and its Memetic Qualities:
Research:
The Lip Dub (put in the video) – list underneath it what we learned from it:
- The importance of context, juxtaposition, a homemade look and feel and humour
- Using a familiar context invites the viewer to identify with the meme e.g. we used elements of pop culture in our meme: Justin Bieber, Snooki and Barney
- Juxtaposing a scream with readily accepted icons of pop culture creates a humourous discord
- Homemade style – the lack of refinement encourages viewer participation and gives the video a sense of “realness”
Brother Sharp (put in the video) and The Lying Down Game (put in the video)
What we learned from these two memes:
- Memes are not limited to the video format, can make use of static images and other tactics (also aids juxtaposition)
- Repetition – not only within the video/image, but also in including elements (like the scream) that can be reappropriated by viewers (put images from Kanye West meme)
- Repetition also adds to the humour and annoyance factor e.g. Peanut Butter Jelly time (put in video)
Launch Strategy:
- “Life in 10 Seconds” was officially released on November 5th, 2010
YouTube:
- video uploaded on YouTube: broad use of tags related to pop culture, CCIT, memes, and Halloween (took advantage of a current event):
- Description to encourage commentary, participation and remanipulation:
“Lets make this a meme. Feel free to pass around the link to this video, make your own version, using the scream and adding in your own pictures, or share your comments/opinions. What do you think about the pop culture icons we celebrate in today's society? Are these veritable elements of pop culture or are our standards becoming lower and lower?”
- Tags: "jersey shore" snookie "justin bieber" biebs bieber barney eric scream psycho murder meme halloween funny entertainment "pop culture" "popular culture" spoof laughs television tv "bieber lover" "scream kid" crazy "crazy fan" joke music "short video" video critique "real world" social reality downfall society 2010 cct300 ccit "new artist" celebrity artists celebrities "new artists" communications "waste of time" waste time "halloween" "Halloween 2010" "fear" "halloween costumes" "halloween costumes 2010" "pranks" "halloween pranks" "halloween scare"
Facebook and Twitter:
Typical Strategy:
- posted on Facebook wall and “favourited”
- sending out “tweets” with the link
- repeated updates on Facebook and Twitter, spamming– reminder of presence/reach greater audience
What we added to the Typical Strategy:
- sending out individual messages via Facebook – idea of exclusivity, less likely to be ignored
- leveraging more influential social networkers (e.g. our Twitter account – 90 followers, so we contacted student associations with 300+ followers)
- taking advantage of the course wiki and class’ collective knowledge about memes
(maybe include a screenshot of our walls with all the comments)
Conclusion and Findings:
- Our meme project met many of our objectives, but the limited timeframe prevents us from determining whether it is truly memetic
- Our video has yet to go viral, but ever since its release, there has been a steady progression of the viewing of the video on YouTube:
- First day (Nov. 4, 2010) = 30 views
- Second day = 90 views (200% increase)
- Third and fourth days = sharp increase of over 200 views
- High response rate with comments and friends reposting the link to other people
- “Tweet” failed to spread
- Learned about need for persistence to spread a meme, constant updating/announcement on social networking sites
- Relying on our limited friends network was insufficient in making the video viral
- We incorporated elements from our research that we believed help make works memetic, but we learned about the aspect of chance and the great number of works competing for attention
- We see the true test of this video’s memetic quality in seeing if viewers will continue to spread the video on their own accord (without the influence of the creators)
Works Cited
"Brother Sharp." KnowYourMeme. 2010. Web. 22 Oct 2010. <http://knowyourmeme.com/memes/brother-sharp-犀利哥
Finniss, David. "Internet Dictionary: What is a Meme?" Suite101.com. 1 October 2010. Web. 14 November 2010.
"Lip Dub." KnowYourMeme. N.p., 2009. Web. 22 Oct 2010. <http://knowyourmeme.com/memes/lip-dub>.
"Lyingdowngame." KnowYourMeme. Therocketboominstitute, 22 Dec. 2009. Web. 22 Oct. 2010. <//http://knowyourmeme.com/memes/lying-down-game//>.
Add citations for Kanye West, Peanut Butter Jelly Time etc…

Our meme was officially released on November 5, 2010. We uploaded the video on YouTube and incorporated word tags related to its aspects of popular culture, like "Justin Bieber," "Snooki" and "Barney," tags related to CCIT and memes, and also tags such as "Best Halloween Costumes 2010," "Halloween scare," and "Halloween pranks". In doing so, we incorporated as many relevant tags, covering as broad a range as possible, to ensure the greatest viewership. We also took advantage of a current affair (Halloween) and how videos about this particular holiday are often the most popular around October 31. Aside from the conventional modes for spreading memes, such as Facebook walls and individual "tweets," we incorporated slight changes within our strategy, in order to maximize the quality of our meme distribution. For instance, instead of just posting our meme's link to Facebook walls, we also sent individual announcements via messages in Facebook. This strategy creates a sense of exclusivity and maximizes the chance of our meme actually being viewed, rather than passively browsed through. Also, considering that our Twitter account only has a cumulative sum of 90 followers, we contacted student associations with extensive Twitter followers (over 300) and "tweeted" our meme through them. With this strategy, we improved the quality of our distribution process in two ways: one, more people received "tweets" with our meme on it; and two, our meme was put in the hands of people who are actually strong Twitter users, increasing the chance even further of our meme going viral. We also made our meme available to an audience familiar with the features that aid in spreading memes, hoping to harness this knowledge, by making our video accessible to our fellow classmates by posting it on our course wiki.
Conclusion and Findings:
and fourth daydays indicated a
What we can learn from this is that a continuous distribution of a meme is necessary for it to spread extensively. The rise of the "view count" of our meme can be attributed to the persistence of our wall posts and constant spamming in Facebook.
If we devoted more time in spreading the meme, perhaps its "view count" would increase in accordance with the steady progression we experienced during the initial days of its launch. Though leaving the distribution process to our friends created a slight rise in views, it was insufficient with regards to fully establishing a memetic video. For us, the main component of a meme is a continuous distribution without the creator's influence. With all this in mind, time is essential for a meme to go viral and a more strategic implementation of incentives offered to views could have been beneficial.

Our meme was officially released on November 5, 2010. We uploaded the video on YouTube and incorporated word tags related to its aspects of popular culture, like "Justin Bieber," "Snooki" and "Barney," tags related to CCIT and memes, and also tags such as "Best Halloween Costumes 2010," "Halloween scare," and "Halloween pranks". In doing so, we incorporated as many relevant tags, covering as broad a range as possible, to ensure the greatest viewership. We also took advantage of a current affair (Halloween) and how videos about this particular holiday are often the most popular around October 31. Aside from the conventional modes for spreading memes, such as Facebook walls and individual "tweets," we incorporated slight changes within our strategy, in order to maximize the quality of our meme distribution. For instance, instead of just posting our meme's link to Facebook walls, we also sent individual announcements via messages in Facebook. This strategy creates a sense of exclusivity and maximizes the chance of our meme actually being viewed, rather than passively browsed through. Also, considering that our Twitter account only has a cumulative sum of 90 followers, we contacted student associations with extensive Twitter followers (over 300) and "tweeted" our meme through them. With this strategy, we improved the quality of our distribution process in two ways: one, more people received "tweets" with our meme on it; and two, our meme was put in the hands of people who are actually strong Twitter users, increasing the chance even further of our meme going viral. We also made our meme available to an audience familiar with the features that aid in spreading memes, hoping to harness this knowledge, by making our video accessible to our fellow classmates by posting it on our course wiki.
Conclusion and Findings:
of the video's viewing of the video on YouTube.
What we can learn from this is that a continuous distribution of a meme is necessary for it to spread extensively. The rise of the "view count" of our meme can be attributed to the persistence of our wall posts and constant spamming in Facebook.
If we devoted more time in spreading the meme, perhaps its "view count" would increase in accordance with the steady progression we experienced during the initial days of its launch. Though leaving the distribution process to our friends created a slight rise in views, it was insufficient with regards to fully establishing a memetic video. For us, the main component of a meme is a continuous distribution without the creator's influence. With all this in mind, time is essential for a meme to go viral and a more strategic implementation of incentives offered to views could have been beneficial.